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  • Brand Guidelines – VIVAJO
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    Logo symbol

    Brand toolkit

    Learn how to use and showcase the VIVAJO logo.

    Our logo

    Our logo is the most recognizable asset, focusing on corporate communication for employees and partners. Please use the guidelines when you use it.

    Where you can use it

    • Partnerships or sponsorships
    • News and editorials
    • Books
    • Media
    • Print packaging
    • Marketing and advertising

    Legal

    Unless otherwise stated, VIVAJO and/or its licensors own the intellectual property rights for all material on VIVAJO. All intellectual property rights are reserved. You may access this from VIVAJO for your own personal use subjected to restrictions set in these Terms and Conditions.













      Logo color variations

      Logo Brand guidelines

      Main: Full Color, Blue Symbol & Black Logotype

      Logo-black

      Secondary: Full Color, Blue Symbol & White Logotype

      Logo-grey

      Exceptional : Full Gray, for the footer

      Logo-white

      Exceptional : Full White, watermark for some images

      VIVAJO Blue

      HEX:

      #047ABB

      RGB:

      4, 122, 187

      CMYK:

      86, 46, 3, 0

      Eerie Black

      HEX:

      #1A1A1A

      RGB:

      26, 26, 26

      CMYK:

      73, 67, 65, 78

      Gray

      HEX:

      #BBBBBB

      RGB:

      187,187,187

      CMYK:

      27, 21, 22, 0

      White

      HEX:

      #FFFFFF

      RGB:

      255, 255, 255

      CMYK:

      0, 0, 0, 0

      Clear space

      Vivajo Clear Space

      The clear space around the logo must be equal to or greater than the height of the vivajo symbol.

      Vivajo Clear Space

      Minimum size: Don’t go any smaller than 12 pixels height.

      Misuse

      Misuse logo
      • Don’t stretch or compress the logo.
      • Don’t place the logo in a shape or container.
      • Don’t rotate the logo.
      • Don’t use the logo on busy backgrounds.
      • Don’t use the logo in a sentence.
      • Don’t add effects like shadows, dimensions, or gradients.